Burton & Mayer: Commercial Printing in Menomonee Falls

Challenge

Burton & Mayer has been printing since 1938. The shop is family-owned, now in its fourth generation. The production staff are union members, and the shop can print the union label.

They do a lot in one building. Printing, packaging, and mailing all happen in a 42,600 sq ft shop on Main Street in Menomonee Falls.

That means the website has to talk to very different buyers. A union local that needs the union label on a newsletter. A non-profit sending out a donor appeal. A business that needs custom boxes for a product launch. Each one searches Google in a different way, and each one needs to land on a page that speaks to them.

Build

The home page says what they do and where, right at the top: “Commercial Printing in Menomonee Falls, Serving Milwaukee Since 1938.”

Each kind of buyer gets a page of their own:

• Union printing. What a union shop prints, when the union label matters, and how to get it on a piece you already have.
• Non-profit printing. Appeals, donor newsletters, annual reports, and event pieces, with non-profit postage and mailing handled.
• Custom packaging. Folding cartons, boxes, sleeves, and inserts, all printed, die-cut, folded, and glued in-house.
• Direct mail and mailing.
• All printing services. The full list in one place.

The service pages answer the questions buyers ask before they call. Is there a minimum order? Can you match my Pantone color? What is a union bug? Do you handle the mailing?

The contact details match on every page: the Main Street address, the phone number, and the hours. The pages also name the towns the shop serves, like Menomonee Falls, Milwaukee, Germantown, Brookfield, and Waukesha County.

There is an Our Work page with real printed pieces, and an FAQ that walks customers through getting files ready for print. Every page ends with one clear next step: Get a Quote.