SEO

Who it’s for

You’re good at what you do, and people nearby are searching for it. But when you look yourself up on Google, you’re hard to find. Or you show up, and the listing says so little that nobody taps it.

This work is for local businesses that want their website to pull its weight in search.

What I can and can’t promise

I can’t promise you a ranking. Google says it plainly: “No one can guarantee a #1 ranking on Google.” Be careful with anyone who tells you different.

What I can do is fix the things that hold a site back.

What I work on

• Page titles and descriptions. Every page should say plainly what you do and where you do it. “Home” tells a customer nothing.
• Speed on phones. Google looks at the phone version of your site. I find what’s slowing yours down and fix it.
• The basics Google needs. A secure (https) address, descriptions on your photos, and the behind-the-scenes details that tell Google your name, address and hours.
• A page for each thing people look for. A practice with two offices gets a page for each town. A shop with different kinds of buyers gets a page for each one. Only where there’s something real to say.
• Answers to real questions. For my own app, Danceify, I built a page for each of its 16 dance styles and wrote six how-to guides on things people search for, like how to make a dance video from a photo.

Your spot on Google Maps is a separate thing. Those listings are Google Business Profiles, and they have their own checklist. I wrote it up in Why your business doesn’t show up on Google.

How the work goes

1. We talk, and I look. I run the free Site Check on your site. It gives four scores from Google’s own test and the top fixes in plain English. Then you tell me what you sell and who you want to reach.
2. You see the plan. I show you what I’d change and why, in plain words. If the fix means new pages or a rebuilt site, you get a private link to click through first.
3. The changes go live. Some problems can be fixed on the site you have. Others come from how the site was built. I’ll tell you which is which.
4. We give it time. Google’s own guide says some changes “might take effect in a few hours, others could take several months.”

After launch

Search isn’t a one-time job. Hours change. You add a service or drop one. Your website has to keep up, and so does your Google Business Profile. Google says businesses with complete and accurate info are more likely to show up in local search results.

With a care plan, you tell me what changed and I update the site. When your hours change, update your Google Business Profile too, so the two always match.

Start with the free Site Check. It shows where your site stands today.